VERSION 1.0 • SEPTEMBER 2026

Brand & Media Kit

A clear identity for a clearer path to youth resources across Louisville.

Managed by 50/50 Mentoring Collaborative Inc.

The Brand Idea

One doorway into Louisville’s youth ecosystem

LYPS Connect turns a scattered search into a simple route: discover, understand, connect. The mark feels digital, dimensional, and in motion—built for a portal that helps real people reach real support.

CLEAR

Plain language and visible next steps without bureaucratic confusion.

LOCAL

Designed around Louisville’s neighborhoods, transit corridors, and community centers.

TRUSTED

Verified organizational profiles, direct provider access, and rich context.

Visual System

Blue carries trust; cyan brings the spark

The palette is sampled from the supplied master mark so digital and print materials stay in tune.

#1D98FA

Portal Cyan

Accent spark & interactive highlights

#2561EB

Connect Blue

Primary brand blue, actions & buttons

#3843BF

Royal Indigo

Depth, headers & gradient accents

#1B275E

Trust Navy

Backgrounds, high contrast & foundations

#D9DEE9

Cloud Blue

Subtle card surfaces & light borders

Logo Standards

Let the master artwork breathe

The dimensional finish is part of the identity. Preserve it—do not rebuild the mark from type or arbitrary shapes.

LYPS Connect Master LogoPreferred Display • On White / Clean Canvas
Keep
  • Original proportions
  • Clear breathing space
  • Master brand colors
  • Readable descriptor
Avoid
  • ✕ Stretching or distorting
  • ✕ Adding artificial shadows
  • ✕ Placing over busy photos
  • ✕ Re-typing wordmarks
Messaging Toolkit

Say what it does, then show why it matters

Warm enough for families. Precise enough for institutions. Useful enough to repeat.

Official Tagline

Find the right resource.
Reach it directly.

Elevator Pitch

LYPS Connect is Louisville’s searchable youth resource portal. It helps young people, families, schools, and community partners find relevant programs, view organization profiles, and connect with providers through one clear digital pathway.

Who LYPS Connect Serves

Four audiences. One shared map.

Youth & Families

Find help without knowing the system.

Search easily by neighborhood, schedule, cost, and age to connect directly with programs.

Schools & Referrers

Make more confident referrals.

Identify JCPS-approved vendors, FRYSC partners, and verified enrichment opportunities.

Service Providers

Be discovered. Keep profiles current.

Claim your profile, publish accurate program details, and reach families across Jefferson County.

Funders & Partners

See the shape of the local network.

Understand community coverage, identify service gaps, and support coordinated youth development.

Platform Story

The portal helps people move from search to connection

A public directory and provider workflow, designed around how families and community partners actually look for help.

01

Find services

Search by organization, program, tag, category, neighborhood, and schedule.

02

Understand the fit

Review profiles, service areas, timing, and program descriptions in one place.

03

Reach the provider

Use a clear profile pathway instead of chasing scattered links and phone numbers.

04

Keep information current

Providers can claim and update records; administrators review changes and approvals.